This was my favorite ad during this past Sunday’s Super Bowl game. Not a hard call.
A marketing rep for Jeep said, “It’s a prayer. We wanted it to be the most spiritual commercial in the history of Super Bowls.” And that’s exactly how I took it, as a prayer for America.
It’s no secret the middle has been a hard place to get to lately. Between red and blue, between servant and citizen, between our freedom and our fear. Now fear has never been the best of who we are. And as for freedom, it’s not the property of just the fortunate few. It belongs to us all. Whoever you are, wherever you’re from, it’s what connects us, and we need that connection. We need the Middle. We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountain top, through the desert. And we will cross this divide. Our light has always found its way through the darkness. And there is hope on the road up ahead.
Beautifully done by Springsteen.
I like how Springsteen refers to the Middle as a “place.” The Middle doesn’t have a unified political view. People who see themselves in the Middle don’t share all the same views. The Middle is mostly made up of those who lean one way or the other but aren’t extremists.
What makes us part of the Middle isn’t an agreement on all the issues, it’s a simple willingness to move toward that place where we stand together on common ground.
Jeff Wills 